Seek the Inconvenient
I’ve always loved convenience.
When choosing where to live, convenience trumps everything. I always in terms of efficiency when doing tasks.
However, it can lead to sub-optimal solutions.
You end up picking the best MARKETING, NOT the best VALUE.
Today, I decided to try a food stand which looked really inconvenient. Long line. Hot heat next to burning coals 1 inch away from singeing your skin. Crowded in a cramped space.
It turns out, they sell chicken and fish 70% below my previous haunt.
Lesson: Seek the Inconvenient.
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